WSVA
Broadcast area
Central Shenandoah Valley
Frequency550 kHz
Branding92.1 FM and 550 AM WSVA
Programming
FormatNews/talk
Affiliations
Ownership
Owner
  • Saga Communications
  • (Tidewater Communications, LLC)
History
First air date
June 9, 1935 (1935-06-09)
Call sign meaning
"We Serve Virginia Agriculture" or Shenandoah Valley
Technical information[1]
Licensing authority
FCC
39493
ClassB
Power
  • 5,000 watts day
  • 1,000 watts night
Transmitter coordinates
38°27′4.4″N 78°54′28.1″W / 38.451222°N 78.907806°W / 38.451222; -78.907806
Translator92.1 W221CF (Harrisonburg)
Repeater96.1-2 WMQR-HD2 (Broadway)
Links
Public license information
WebcastListen live
Websitewww.wsvaonline.com

WSVA (550 AM) is a commercial radio station licensed to Harrisonburg, Virginia, and serving the Central Shenandoah Valley. It broadcasts a news/talk format and is owned by Saga Communications, through licensee Tidewater Communications, LLC.[2] The studios and offices are on Heritage Center Way in Harrisonburg.

By day, WSVA transmits with 5,000 watts non-directional, but at night (to protect other stations on 550 AM from interference) it reduces power to 1,000 watts and uses a directional antenna with a three-tower array. The transmitter is on Garbers Church Road near West Market Street (U.S. Route 33) in Harrisonburg.[3] Programming is also heard on 250-watt FM translator W221CF at 92.1 MHz.[4]

Programming

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The WSVA weekday schedule begins with Early Mornings with Frank Wilt and Jim Britt. Mario Retrosi, WSVA's News Director, hosts "Late Afternoons" drive time. At noon, an hour of news and agricultural reports airs. The rest of the weekday schedule is nationally syndicated talk programs: The Ramsey Show, The Mark Levin Show, Bill O'Reilly, America at Night with McGraw Milhaven, Red Eye Radio, America in the Morning and The Markley, Van Camp and Robbins Show.

Weekends feature shows on money, car repair, home repair, travel and gardening. Weekend syndicated programs include The Kim Komando Show, Around the House, Talkin Pets with Jon Patch, Jill on Money and Sterling on Sunday. Music and the Spoken Word and The Car Doctor with Ron Annanian. Most hours begin with an update from CBS News Radio.

WSVA broadcasts local sports including James Madison University football and basketball, along with high school football, basketball and baseball.

History

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Early years

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WSVA signed on the air on June 9, 1935.[5] It was the first radio station to broadcast in Virginia's Shenandoah Valley. The station was owned by Frederick L. Allman and the original power was only 500 watts. Although it appears that the WSVA call sign stands for Shenandoah Vlley, it actually stands for "We Serve Virginia Agriculture". The station was an affiliate of the NBC Red Network, carrying its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio". Locally, it offered news, agricultural programs, music and talk.[6]

In 1946, it added the Shenandoah Valley's first FM station, WSVA-FM (now WQPO). In 1953, it put Channel 3 on the air, WSVA-TV (now WHSV-TV). Because 550 AM was an NBC Radio affiliate, WSVA-TV mostly carried NBC television shows, but it also broadcast some programs from CBS, ABC and the Dumont Television Network. Allman sold his stations to a partnership of Transcontinent Television and former NBC executive Hamilton Shea in 1956, earning a significant return on his investment of 21 years earlier.[7]

Washington Star

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In the 1950s, as network programming moved from radio to television, WSVA switched to a full service radio format of middle of the road (MOR) music, news and sports. In 1959, the Washington Evening Star, owner of WMAL AM-FM-TV in Washington, D.C., bought Transcontinent's share of the stations, as well as 1% of Shea's stake.[8]

Michigan businessman James Gilmore bought WSVA-AM-FM-TV in 1965.[9] He sold off Channel 3 in 1976,[10] but Gilmore held onto the radio stations until 1987, when he sold them to local businessman John David VerStandig. Over the years, VerStandig added WTGD-FM, WJDV-FM, and WHBG to his radio portfolio.

Expanded Band assignment

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On March 17, 1997, the Federal Communications Commission (FCC) announced that 88 stations had been given permission to move to newly available "Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz. WSVA was authorized to move from 550 to 1700 kHz.[11] A construction permit for the expanded band station was assigned the call sign WEZI on November 17, 1997. However this station was never built, and its construction permit was cancelled on January 16, 2004.[12]

New studios and FM translator

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In 2009, WSVA moved into a new building with modern studios and offices. It is located on the same property as the old building, on Heritage Center Way.

Logo before prioritizing the FM over the AM

On January 1, 2015, the station began simulcasting its programming on FM translator W221CF, transmitting on 92.1 MHz.[13][14] It makes WSVA programming available to listeners who prefer FM radio. It also exists to fill in the gaps in WSVA's nighttime coverage. The AM transmitter cuts its power to 1,000 watts at night to protect the nighttime signal of WGR in Buffalo, New York, and other stations on 550 AM in the Eastern United States.

The sale of VerStandig Broadcasting of Harrisonburg to Saga Communications was closed on July 31, 2015. It included WSVA and several other Shenandoah Valley radio stations. The purchase price was $9.64 million.[15]

Translator

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In addition to the main station, WSVA is relayed by an FM translator to widen its broadcast area.[14]

Broadcast translator for WSVA
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W221CF 92.1 FM Harrisonburg, Virginia 151081 250 130 m (427 ft) D LMS

References

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  1. ^ "Facility Technical Data for WSVA". Licensing and Management System. Federal Communications Commission.
  2. ^ "WSVA Facility Record". Federal Communications Commission, audio division.
  3. ^ Radio-Locator.com/WSVA
  4. ^ Radio-Locator.com/W221CF
  5. ^ "Directory of Radio Stations in the U.S." (PDF). worldradiohistory.com. p. D565. Retrieved September 13, 2016.
  6. ^ Cacchiani, John. "WSVA Nostalgia". Retrieved November 30, 2009.
  7. ^ "Brisk buying surge swaps four stations, $7.7 million" (PDF). Broadcasting-Telecasting. April 9, 1956. pp. 35–6. Retrieved December 31, 2012.
  8. ^ "Changing hands" (PDF). Broadcasting. August 10, 1959. p. 54. Retrieved December 31, 2012.
  9. ^ "Four stations sold for $6.8 million" (PDF). Broadcasting. June 7, 1965. pp. 79–80. Retrieved December 31, 2012.
  10. ^ "Worrell Newspapers Purchases TV Station". The Middlesboro Daily News. June 9, 1976. p. 11. Retrieved December 31, 2012.
  11. ^ "FCC Public Notice: Mass Media Bureau Announces Revised AM Expanded Band Allotment Plan and Filing Window for Eligible Stations" (FCC DA 97-537), March 17, 1997.
  12. ^ Facility details for Facility ID 87172 (WEZI) in the FCC Licensing and Management System
  13. ^ "Did you hear? WSVA will be simulcast on FM!... - WSVA Harrisonburg". M. Belmont VerStandig, Inc./Facebook. December 29, 2014. Retrieved December 29, 2014.
  14. ^ a b "W221CF Facility Record". Federal Communications Commission, audio division. Retrieved December 29, 2014.
  15. ^ InsideRadio.com "Deal Digest" September 17, 2015 (retrieved Feb. 14, 2023)
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