 | |
| Country | Brazil |
|---|---|
| Broadcast area |  Brazil |
| Headquarters | Brazil, São Paulo |
| Programming | |
| Picture format | 1080i HDTV (upscaled to 16:9 480i/576i for the channel's standard-definition feed) |
| Ownership | |
| Owner | Rafa Dias |
| Parent | Dia Estúdio |
| History | |
| Launched | August 4, 2008 |
| Links | |
| Website | diaestudio |
DiaTV is a Brazilian streaming television channel operated by Dia Estúdio. It was launched on May 3, 2023, with a multiplatform programming format, featuring six hours of live content per day.[1]
The channel broadcasts through its official profiles on YouTube, Facebook, TikTok, and LinkedIn.[2] The same live streams are simulcast across more than ten channels hosted by its presenters. Interactive live chats are available on each platform, allowing viewers to engage in real time.
In addition to original productions such as Corrida das Blogueiras and De Frente com Blogueirinha, DiaTV also features content from 13 other creator channels, including Wanessa Wolf, Blogueirinha, Diva Depressão, Foquinha, and Lorelay Fox.[3]
History
edit
DiaTV was officially launched at 8 PM on May 3, 2023, with a manifesto video published on the Dia Estúdio channel, followed by a live performance by singer Silva.[4]
The launch was followed by a special program showcasing highlights from Dia Estúdio’s previous productions. With a linear schedule featuring humor, music, food, news, gossip, interviews, and reality shows, DiaTV positioned itself as a new destination for fans of online content.[5]
After each live broadcast, programs are made available on demand (VOD) via Dia Estúdio’s channels or the creators’ individual profiles. Collectively, these presenters reach over 87 million followers.[6]
Programming
edit- Blogueirinha, a Feia
- Corrida das Blogueiras
- De Frente com Blogueirinha
- Foquinha Entrevista
- Mari e as Marias
- Pra Variar
- Lorelive
- Diva Depressão Ao Vivo
- Tem Que Sustentar
Awards and nominations
edit| Year | Award | Category | Recipient | Result | Ref. |
|---|---|---|---|---|---|
| 2025 | Troféu Imprensa | Best Talk Show or Interview Program | De Frente com Blogueirinha | Nominated | [7][6] |
References
edit- ^ "DiaTV reúne influenciadores em programação 24h/dia no Youtube". O Tempo (in Portuguese). 4 May 2023. Retrieved 5 May 2023.
- ^ Honorato, Renan (19 April 2023). "DiaTV une criadores de conteúdo em grade de programação". Meio & Mensagem (in Portuguese). Retrieved 5 May 2023.
- ^ Sampaio, Carlos (20 April 2023). "Criadores de conteúdo e blogueiros lançam "TV gratuita" que funcionará 24 horas por dia; entenda". Diário de Goiás (in Portuguese). Retrieved 5 May 2023.
- ^ Vilela, Carolina (22 April 2023). "DiaTV, primeira TV gratuita 24h feita por criadores de conteúdo". Grandes Nomes da Propaganda (in Portuguese). Retrieved 5 May 2023.
- ^ Ronaldo, Yuri (2 May 2023). "Por dentro da DiaTV: Rafa Dias revela os bastidores da primeira TV gratuita feita por criadores de conteúdo". Hashtag Pop (in Portuguese). Retrieved 5 May 2023.
- ^ a b Vilela, Carolina (4 May 2023). "Como vai funcionar a DiaTV, a grade de conteúdo diário da Dia Estúdio". Propmark (in Portuguese). Retrieved 5 May 2023.
- ^ "BLOGUEIRINHA É INDICADA A TRÊS CATEGORIAS DO TROFÉU INTERNET 2024". TV São Bernardo (in Portuguese). 6 February 2025. Retrieved 14 August 2025.
