KUPL 📖 Wikipedia

KUPL

Portland, Oregon United States
Broadcast area	Portland metropolitan area
Frequency	98.7 MHz
Branding	98-7 The Bull
Programming
Format	Country
Affiliations	Premiere Networks
Ownership
Owner	Connoisseur Media (Alpha Media Licensee LLC)
Sister stations	KBFF KINK KUFO KXL-FM KXTG
History
First air date	June 6, 1948 (as KPOJ-FM)
Former call signs	KPOJ-FM (1948–1968) KPOK-FM (1968–1973) KUPL-FM (1973–2010)
Former frequencies	98.7 MHz (1948–1964) 98.5 MHz (1964–1997)
Call sign meaning	Couple; Portland
Technical information[1]
Licensing authority	FCC
Facility ID	4114
Class	C1
ERP	25,000 watts
HAAT	502 meters (1,647 ft)
Transmitter coordinates	45°30′58″N 122°43′59″W / 45.51611°N 122.73306°W / 45.51611; -122.73306
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.987thebull.com

KUPL (98.7 FM) is a commercial radio station in Portland, Oregon. The station is owned by Connoisseur Media and airs a country music radio format, known as "98.7 The Bull".

KUPL's studios and offices are located in Downtown Portland on SW 5th Avenue.^[2] The transmitter is in Portland's West Hills, on SW Barnes Road.^[3]

On June 6, 1948, the station signed on as KPOJ-FM at 98.7 MHz.^[4] It was owned and operated by The Oregon Journal.^[5] It was powered at 44,000 watts and mostly simulcast co-owned KPOJ (1330 AM), a network affiliate of the Mutual Broadcasting System and the Don Lee Network.

KPOJ-FM moved one spot lower on the FM dial, to 98.5 MHz, on March 27, 1964. On August 15, 1968, KPOJ-FM changed its call sign to KPOK-FM. It played oldies and called itself "The Golden Sound". On June 18, 1973, KPOK-FM changed its format from oldies to beautiful music as "98-FM". On July 11, 1973, the call letters switched to KUPL-FM while AM 1330 aired country music, also using the KUPL call sign. The beautiful music on 98.5 lasted more than a decade.^[6]

In 1982, KUPL-AM-FM were acquired by Scripps Howard Broadcasting.^[7] On March 16, 1984, after 10 years as an easy listening station, KUPL-FM dropped the format and joined its AM counterpart as a country music station. KUPL AM had also previously broadcast easy listening since the late 1970s. In 1981, KUPL AM became a "Music of Your Life" affiliate, continuing with an easy listening format until 1984. The moniker for KUPL-FM was "K98, Continuous Hit Country". Later the station would be known as "Couple 98" by pronouncing the call letters KUPL.^[8]

In 1995, the AM station was sold for $2 million to Crawford Broadcasting, who switched it to a Christian radio format as KKPZ.^[9] The following year, KUPL-FM changed hands again, to American Radio Systems.^[10]

On September 4, 1997, KUPL-FM moved back from 98.5 MHz to 98.7 MHz, its original frequency. Over the course of the next decade the station would rebrand various times including 98.7 KUPL and New Country 98-7 KUPL. In 1998, KUPL-FM was acquired by CBS Radio.^[11]

In August 2009, CBS sold its Portland cluster to newly formed Alpha Media.^[12] Radio vet Scott Mahalick was hired to program KUPL-FM.^[13] On September 16, 2010, the "-FM" suffix was removed from the station's callsign.

In March 2011, the station began using the slogan "98-7 KUPL, #1 For The Most New Country". On January 10, 2013, at midnight, the station dropped the "98-7 KUPL" branding for "98-7 The Bull."^[14] It only uses the actual callsign during legal station identifications.

Alpha Media merged with Connoisseur Media on September 4, 2025.^[15]

• List of radio stations in Oregon

• Official KUPL website
• Facility details for Facility ID 4114 (KUPL) in the FCC Licensing and Management System
• KUPL in Nielsen Audio's FM station database