WKCQ
Broadcast area
Saginaw-Bay City-Midland-Flint
Frequency98.1 MHz
Branding98-KCQ
Programming
FormatCountry
Ownership
OwnerMacDonald Broadcasting
WMJO, WSAM, WSAG
History
Former call signs
WSAM-FM
Technical information[1]
Licensing authority
FCC
65927
ClassB
Power50,000 watts
HAAT150 meters
Transmitter coordinates
43ยฐ25โ€ฒ4โ€ณN 83ยฐ55โ€ฒ6โ€ณW๏ปฟ / ๏ปฟ43.41778ยฐN 83.91833ยฐW๏ปฟ / 43.41778; -83.91833
Links
Public license information
Website98fmkcq.com

WKCQ (98.1 FM) is a radio station licensed to Saginaw, Michigan, and broadcasting on 98.1 mHz with an effective radiated power of 50,000 watts. The station has broadcast a popular country music format since 1968 (the country format began under the station's original calls of WSAM-FM).

From 1992 through 2017, the station hosted a free concert on Ojibway Island in downtown Saginaw.[2][3] Under the right conditions it could be heard all the way in Port Sanilac. For a period of time, WKCQ's listenership in the Flint area declined when WFBE, with which it competes with in Genesee County, Michigan, switched to country, however listenership has rebounded in the Flint area due to the stability of its on-air talent, with Jim Kramer, Kevin Profitt, Greg Cole and Brian Bailey, among others, having been with the station for a decade or more. It is also one of the highest-rated radio stations in the Great Lakes Bay region, where it competes with WCEN-FM. Nearby competition also includes WITL-FM in Lansing in Shiawassee County, Michigan.

Sources

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  1. ^ "Facility Technical Data for WKCQ". Licensing and Management System. Federal Communications Commission.
  2. ^ White, Sue (June 20, 2009). "90,000 people show up for KCQ Country Music Fest in Saginaw". Saginaw News. Retrieved September 5, 2009.
  3. ^ Simpson-Mersha, Isis (September 7, 2017). "KCQ Country Music Fest comes to an end after 26 years". Saginaw News. Retrieved December 21, 2025.
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